Friends and colleagues using social media sometimes ask for advice, and if there’s one point out of many points that I really emphasis to them regarding building their social media profile, is something that I had picked up from Jakob Neilson (web usability guru):

Every time you are ready to post an article, share, comment, like etc. Say to yourself:

“What will my future boss think of this?”

It’s a really effective technique that helps develop a digital social awarness and guards against any potential mistakes and bloopers of writing something that you will regret in the future.

Remember, it takes years to build a strong digital profile, but only a moment to destroy.